Episode 46: Taking the First Step

Guest: John Sterner

It’s interesting how human beings are used to planning journeys through life – like vacations, going to college, and retirement – but when it comes to buying technology, there can be a tendency to want everything at once.

Perhaps it is because there is “software program” involved? Perhaps software vendors have been too successful in invoking “magic” to overcome natural and healthy skepticism in order to satisfy their quarterly sales quotas? Or perhaps we buyers succumb to feeling intimidated by technology we don’t understand, and hesitate to ask all the reasonable questions, even when given the opportunity?

Either way, often the “safe” option seems to be to do nothing, but this can come at tremendous opportunity cost especially when faced with change and disruption. In this week’s episode we talk to John Sterner about his 25 years helping companies implement technology, and why they often stop short of true digital transformation.

This show is sponsored by QueBIT.