At some point in the journey, every entrepreneur has to decide whether they’re truly committed. In this episode, I share what I’ve learned about stepping fully into the role of founder and leader—the trade-offs, the weight of decisions, and how even small actions can ripple across your team, your business, and your life.

Asger Olsson’s Diary is a podcast where I share thoughts, lessons, and stories from running a marketing agency, investing in e-commerce brands, and navigating life as an entrepreneur. Over the years, I’ve managed more than €80M in ad spend, and along the way picked up plenty of wins, failures, and lessons learned along the way.

No scripts, no polished speeches - just honest reflections on business, creativity, and whatever else is on my mind. My own personal diary.

Learn more about what i do here.

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