From Reunion Island in the Indian Ocean to a thriving portrait and branding business in Edmonton, photographer Emilie Iggiotti has never taken the conventional path. In this conversation, Emilie shares how she left law school behind, built a values-driven brand centered on real people and minimally retouched images, and created a three-scene branding framework that helps clients feel seen, not just styled. We talk about recovered people-pleasing, rush fees and boundaries, light-touch editing, and how to hold onto authenticity in an era where AI “perfection” is just a click away. If you’ve ever questioned your style, your pricing, or your stance on retouching, this episode is both grounding and galvanizing.

• From law to lenses: Emilie walked away from a legal career in France after the 2007 financial crisis, discovering photography through scrapbooking and slowly building a business from the ground up.

• Portraits beyond milestones: She creates space for women to be photographed outside of weddings, motherhood, or family roles—simply because they exist, feel good, and want to celebrate who they are right now.

• Three-scene branding framework: Emilie structures every branding shoot around three “scenes”—classic portraits, action shots that show the work, and relaxed portraits that reveal the human behind the brand.

• Boundaries for recovered people-pleasers: She shares how being a “recovered people pleaser” taught her to say no, protect her process, and recognize when a client isn’t ready or aligned for a branding session.

• Rush fees with intention: Inspired by graphic designers, Emilie introduced a rush-editing fee for clients who need images within a few days—creating a fair exchange for faster turnaround without burning out.

• Editing that honours reality: Working primarily in Lightroom with natural, punchy tones, Emilie embraces minimal retouching—removing temporary blemishes but rejecting heavy body/face alteration.

• Taking a stand in the age of AI: Emilie is vocal about not wanting to create cartoon-like, AI-level perfection, instead championing real faces, real skin, and imperfect humanity as a core brand value.

• Leading with values, not trends: From who she works with to how she edits, Emilie uses her values as a filter for every decision, trusting that the right clients are looking for honesty over hyper-polish.

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