411. What to Post When You Don't Know What to Post

Artist Academy

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9d ago 41:01

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In this week’s episode of the Artist Academy Podcast, we’re tackling that all-too-relatable question: “What the heck do I post today?”

I recently sat in on a Chamber of Commerce presentation about social media, and it got my wheels turning about what our customers really want to see from us. So, I pulled together a list of post ideas designed to boost your visibility, connect with your audience, and maybe even spark a few new mural leads.

When people see you online frequently, they remember you, recommend you, and you inspire ideas for their home or business.

Content Ideas

Repost a mural video with a testimonial at the bottom
Common mistakes people make when commissioning a mural
Behind the scenes: show the full process
Sketches vs. the final mural
Before and after photos
“Tag a business who needs a little color added to their walls”
(Pro tip: have a friend tag the business you want to work with)
Carousel of your best work — pin it at the top!
Carousel of a specific theme (ex: all your American flag murals )
“5 days of work wrapped up into 15 seconds” — show the time-lapse!
A walkthrough describing your mural and the meaning behind it
“3 things to know before hiring a muralist”
“How much does a mural cost?”
“How murals can boost foot traffic” — especially for businesses
“Would you paint this inside your house or business?”
Fun fact: “This was my biggest project of 2025!”
“Why did you start painting?”
Throwback to your first mural ever
A “day in the life” post or reel
“Top 5 most time-consuming projects of 2025”

What Doesn’t Work Anymore:

Canva graphics as posts
Black space at the top/bottom of the video
Too much fancy editing
Twitter (X), TikTok, Threads — pretty dead in my area for leads

Tune in to hear how a simple list of creative prompts can reignite your posting strategy and remind you that consistency, authenticity, and a touch of creativity are all it takes to stay top of mind—and booked out.

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