A&T Talks :: How to Design Logo Identities That Last

Artisans & Trade

Content provided by Stephen Obisanya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen Obisanya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

4y ago 54:39

MP3•Episode home

A&T Talks — Practical advice and insight for your creative journey in 30 minutes or less.

:: BREAKDOWN
In this A&T Talks episode, designer, teacher, and author, Michael Shumate joins us to talk about the concepts in his new book Logo Design Theory: How Branding Design Really Works. He taught graphic design and illustration for twenty-five years and is now generously sharing his discoveries on the principles of logo design with the world. Michael has designed identities in all areas of branding: commercial, government, institutional, product and retail.
While teaching Branding Design he taught approximately 900 students and graded over 2700 branding projects. That teaching experience, in addition to his professional work, helped him discover fundamental principles of identity design, the core principles of logo design, that remain true, regardless of current fads or fashions. Today, he continues his teaching tradition via his Youtube channel where he is creating what is arguably a masterclass on how to design logos that adhere to the principles of design and can stand the test of time.

Discover Michael Shumate: logodesigntheory.com
Purchase the book: Logo Design Theory: How Branding Design Really Works
Have a question you'd like to be discussed? Send all inquiries to [email protected].
:: SUPPORT US
If you're getting value from these conversations, please support the podcast with a donation at artisansandtrade.com/donate. (It helps us cover the costs of producing resourceful content for you.)
Give us a quick review and rating HERE. (It helps us reach more creatives like you.)
Share an episode with someone you think would benefit from it.
:: FOLLOW US
@artisansandtradestudio

61 episodes

#Fine Arts #Arts #Podcasting Education #Stephen Obisanya #Artisans Trade #Artists #After Life #Entrepreneur #Photography #Interviews #Purpose Live #Advice #Creativity #Lessons #People