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Greg Schott | Rebuilding MuleSoft, API-Led Growth, & Talent as a Superpower
Manage episode 493450224 series 3666788
What happens when a first-time CEO takes over a floundering startup in the middle of a financial crisis — and turns it into a $6.5B exit?
In this episode of the Artisanal Podcast, Andy Price (Founder, Artisanal Ventures & Artisanal Talent) sits down with Greg Schott — the former CEO of MuleSoft — to talk about rebuilding from the ground up, architecting culture, and scaling a product-led enterprise business.
Greg shares how he went from a mechanical engineering background to enterprise leadership — and how focus, talent obsession, and narrative precision helped transform MuleSoft into a category-defining company.
A must-listen for founders navigating the complexities of growth, culture, and product-market fit in enterprise infrastructure.
Chapters
1. Intro: Gregg Schott & the MuleSoft Story (00:00:00)
2. Taking the Helm: How Gregg Became CEO (00:03:08)
3. Rebuilding Post-Crisis: MuleSoft’s 2008 Reset (00:07:42)
4. Fundraising Strategy: Picking Investors That Scale (00:12:15)
5. Beating Giants: Outmaneuvering TIBCO, IBM & Startups (00:14:39)
6. Customer-Obsessed: Turning Insight into Advantage (00:20:51)
7. Micro Pain, Macro Vision: Selling with Strategic Clarity (00:27:12)
8. Keeping the Band Together: Culture That Compounds (00:30:50)
9. Hiring Without the Theater: Gregg’s Talent Philosophy (00:36:25)
10. Argentina: MuleSoft’s Secret Engineering Weapon (00:42:51)
11. The Salesforce Deal: Why They Sold (00:45:14)
12. Final Advice: What Founders Need to Hear (00:49:50)
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