A New Color Fad And Texture Dayna Isom Johnson Checks In From Etsy

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Etsy Reveals the Biggest Holiday Shopping Trends, Tips on Finding Meaningful Gifts for Everyone on Your List, and the 2026 Color of the Year and First-Ever Texture of the Year!Speak with Etsy Trend Expert
Dayna Isom Johnson
This year, holiday shoppers are embracing creativity and self-expression more than ever before, creating holiday moments that feel truly their own and choosing gifts that are anything but cookie-cutter. Backed by real-time marketplace insights, Etsy can share the holiday styles rising to the forefront this season. Etsy Trend Expert Dayna Isom Johnson can speak to the themes, colors and designs resonating most with shoppers right now.And as the holidays get even closer, Dayna can also share helpful last-minute gifting tips – from selecting items that ship quickly without sacrificing personality to working with a seller for a personalized piece that says “I see you” – spotlighting unique finds from small businesses across the marketplace that still make loved ones feel special, even when it’s down to the wire.In addition, based on styles gaining momentum across its marketplace, Etsy introduces the 2026 Color of the Year and first-ever Texture of the Year. (Hint: It’s Patina Blue and Washed Linen!) As searches for “blue copper” climb more than 3x, patina blue -- inspired by aged copper and sun-worn surfaces – celebrates the beauty of materials that wear in, not out. Meanwhile, linen clothing searches surging more than 1200% echoes shoppers’ shift toward easy, natural materials that feel airy, tactile, and comfortably worn. Think texture-forward neutrals, serene palettes, and that subtly rumpled look.Dayna Isom Johnson is Etsy’s Trend Expert, helping shoppers discover fresh ideas and standout items from Etsy’s community of more than 5 million sellers. She appears regularly on national TV, is a go-to source for lifestyle publications, and has served as a judge on NBC’s Emmy-nominated series Making It with Amy Poehler and co-host of YouTube’s Instant Influencer.
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