We continue our series on marketing your business for sales growth in-store and online in 2025 with tips on website and marketing setups that make shopping your online store easier and reduce purchase friction,

For more details, check out our latest blog post - https://blog.workstand.com/make-shopping-easy

• Design - minimal clutter, accessibility
• Make it easy for shoppers to find what they are looking for
  • Search function
  • Navigation - minimal clicks, don’t bury the shop button, organization
  • Distinct calls to action - send shoppers to intuitive links where they can purchase the item your suggesting
  • Single page checkout - new enhancement
• Follow up and post purchase communications
  • The purchase journey does not end when they complete their purchase on your website - think of this as just the first step in their next purchase with you
  • Communicate clear fulfillment expectations
• Leverage your website to keep them coming back
  • Keep fresh content up so return visitors see something new
  • WorkstandIQ Loyalty - automated, transactional emails

Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].
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Ryan Atkinson, President + Co-Owner
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].