Welcome to the Arkaro Insights podcast. This episode is based on original content developed by Arkaro. At Arkaro, we're committed to innovation in everything we do—including how we share our insights. We've utilised advanced AI technology to transform our written expertise into this conversational format, making our content more accessible and convenient for our busy B2B audience. What you'll hear is a two-person discussion generated through AI voice technology, designed to deliver our insights in a more engaging way than traditional reading. As we continue to evolve this approach, we genuinely value your feedback. Thank you for listening to Arkaro Insights, where professional expertise meets innovative delivery.

Read the original series of articles from here: Product Launch Failure: 7 Hidden Root Causes in B2B

Ever wondered why so many exciting B2B product launches fall flat despite solid technology and genuine innovation? The answer lies not in the final marketing push or sales execution, but in decisions made months or even years before launch.
In this deep dive episode, we unpack the startling reality that only 25% of B2B product launches meet revenue targets, and we reveal the seven hidden root causes behind this persistent problem. Like building a house, the commercial launch is just the housewarming party - if the foundation is cracked, no amount of party planning will make it a success.
We begin by examining how organizational culture forms the bedrock of successful innovation, with cross-functional collaboration delivering 1.5 times better launch results than siloed approaches. From there, we explore how the absence of clear innovation strategy leads organizations into the trap of "zombie innovation" - going through motions without delivering value. We dissect weak value propositions, showing how companies frequently misunderstand customer needs or underestimate B2B switching costs.
The conversation moves through flawed business models that fail to profitably deliver innovations to customers, inadequate prototyping that misses critical real-world issues, problematic scale-up transitions, and finally, poor governance that fails to kill doomed projects early. Each section provides practical, actionable frameworks to transform your innovation process.
What separates this analysis from typical innovation advice is our focus on the entire system rather than isolated symptoms. We demonstrate how companies with effective governance see marketplace success rates 2.5 times higher than poor performers. Whether you're leading an innovation team, managing a product portfolio, or overseeing commercial strategy, these insights will fundamentally change how you approach product development and commercialization.
Ready to build an innovation system that consistently delivers value? Listen now and discover the strategic shifts that will transform your product launch success rate.

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