In this episode of Arizona Beer Frontier, host Rob Fullmer is joined by Ken Wilson from Lumberyard Brewing Company in Flagstaff to discuss the evolving landscape of Name, Image, and Likeness (NIL) deals for college athletes and how craft breweries can get involved.

Ken shares his experiences working with athletes from Northern Arizona University (NAU), specifically Taylor Feldman and Ryan Ableman, and emphasizes the importance of creating equitable partnerships that benefit both the athletes and the brewery.

The conversation explores the complexities of NIL deals, including navigating university regulations, ensuring fair compensation for athletes, and the potential for craft breweries to foster valuable relationships with student-athletes.

Ken also shares his insights on the beer industry, including the challenges of packaging and distribution, and the importance of storytelling for craft breweries.

This episode provides valuable insights for breweries looking to engage with NIL opportunities and navigate the evolving dynamics of the craft beer industry.

Want to ask a question on the show? Record a question or comment for the show here: https://www.speakpipe.com/azbeerfrontier We asked the fun duo, wetigersukesongs if we could use their version of Minas de Cobres and they graciously agreed. We hope you like it as much as the original. wetigersukesongs can be found here! https://www.youtube.com/user/wetigersukesongs

No goods or services were exchanged for this podcast as always. Disclaimer: This podcast episode of Arizona Beer Frontier has been transcribed and captioned using AI native to Premier Pro. The podcast summary has also been generated using Gemini AI. Additionally, some podcast artwork has been created with the assistance of MidJourney. The Arizona Craft Brewers Guild is committed to providing accurate and accessible content for all listeners. If you have any questions or concerns about the use of AI in our podcast production, please contact us.