AA241 - Product Risk: How Assumptions Kill Your Product (and Your Company, Eventually) Arguing Agile podcast

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AA241 - Product Risk: How Assumptions Kill Your Product (and Your Company, Eventually)

2d ago 53:01

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Stop wasting time building the wrong thing faster!
In this episode of Arguing Agile, Product Manager: Brian Orlando and Business Agility Coach to THE STARS: Om Patel respond to yet another listener question, discussing Product Risk Analysis in agile environments!
Listen or watch as they challenge the common misconception that analyzing risks upfront is "waterfall" and reveal why ignoring product risks until you've burned three sprints is how teams end up building features nobody wants.
Stick around while the hosts break down Marty Cagan's four critical product risks (Valuable, Usable, Feasible, and Business-Viable) but stick around for the conversation on why most teams focus on execution risks while the real product killers are hiding in plain sight!
The topics covered are:
- Difference between product risks and execution risks
- Why traditional risk registers are theater
- "Speed-to-death" prioritization for testing assumptions
- Handling team skill gaps as feasibility risks
- Aligning stakeholders who fixate on the wrong risks
- Why business viability (pricing, unit economics) is the most ignored yet most dangerous risk
This episode is great for product managers, agile coaches, and team members who want to stop building things people don't want.
#ProductManagement #Agile #RiskAnalysis
REFERENCES

"Marty Cagan - Inspired", "Melissa Perri - Escaping the Build Trap", "Teresa Torres - Continuous Discovery Habits", "David Marquet - Turn the Ship Around", "Product School blog", "Eric Reis - The Lean Startup"
LINKS
YouTube

Website
Spotify: https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3
Apple: https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596

Chapters

1. Intro (00:00:00)

2. Listener Question: Product Risk Analysis (00:00:56)

3. 1 - Understanding Product Risks (00:02:32)

4. 1 - Steel-man (00:03:06)

5. 1 - Working Through Risk (00:04:40)

6. 1 - Brian's Story (00:05:52)

7. 1 - The Four Marty Cagan Risks (00:06:17)

8. 1 - The Waterfall Slippery Slope (00:07:40)

9. 1 - Takeaways (00:08:56)

10. 2 - PlAnNiNg aLl ThE rIsKs! (00:10:40)

11. 2 - Steel-man (00:13:07)

12. 2 - Our Position (00:15:17)

13. 2 - Time to Mitigate Risk (00:16:42)

14. 2 - Brian's Story (00:18:08)

15. 2 - Takeaways (00:20:04)

16. 3 - Prioritizing Product Risks (00:22:22)

17. 3 - Steel-man (00:23:34)

18. 3 - Our Viewpoints (00:24:10)

19. 3 - Takeaways (00:25:09)

20. 3 - Stories from Experience (00:26:25)

21. 3 - Takeaways: List & Prioritize the Top Risks (00:27:57)

22. 4 - Addressing Team Skill Gaps (00:29:05)

23. 4 - Steel-man (00:30:32)

24. 4 - Brian's Story (00:32:11)

25. 4 - Takeaways (00:35:20)

26. 5 - Aligning Stakeholders on Risk Prioritization (00:36:35)

27. 5 - Steel-man (00:38:08)

28. 5 - Our Views (00:38:52)

29. 5 - Om's Story (00:41:44)

30. 5 - Takeaways (00:42:43)

31. 6 - Business Viability Risk (00:44:10)

32. Business Viability Risks (00:44:16)

33. 6 - Steel-man (00:45:20)

34. 6 - Owning Business Viability (00:48:06)

35. 6 - Brian's Story (00:49:59)

36. 6 - Takeaways (00:50:36)

37. Wrap-Up (00:52:05)

241 episodes

#Business #Brian Orlando #Tech #Podcasting Education #Product Management