Jon welcomes Susanna Reay, the UK's authority architect and creator of the Spark process. They discuss the importance of building authority over visibility for sustainable business growth in architecture. Susanna shares her expertise on how architectural firms can effectively position themselves as the go-to experts in their field by focusing on their unique methods, offers, and distinctive content. The episode also highlights success stories of interior designers who transformed their businesses by uncovering their unique service premises. Through engaging examples and actionable insights, this episode provides a roadmap for architects and designers to build a credible and distinctive brand.

Today's Guest...

Susanna Reay is the UK's Authority Architect and creator of the SPARK Process™, dedicated to transforming brilliant but overwhelmed service providers into clear, confident authorities with scalable impact.

Episode Highlights...

00:00 Introduction

00:46 Meet Susanna Reay: The Authority Architect

04:26 Positioning Yourself as the Go-To Choice

07:53 The Authority Spark Process

11:15 Signature Methods and Unique Offers

19:25 Real-Life Examples of Unique Service Premises

30:47 Conclusion and Key Takeaways

31:37 Final Thoughts and Farewell

Key Takeaways...

You don’t need to be everywhere to be successful.

You might think you have to be on every social media platform and get lots of followers. But you don’t. It’s better to know what you want to be known for and build your skills and trust first. This helps you stand out without feeling tired or stressed.

You have your own special way of doing things.

Even if you learned the same things as others, you have your own method and style. When you find out what makes you different, you can use it to show people why they should choose you. Your unique way is your “calling card”.

Share what you believe and what you care about.

People want to know what you stand for. If you talk about your ideas and what matters to you, others will see you as a leader. This helps you become the go-to person in your field.

Links Mentioned In The Episode...

Connect with Susanna on LinkedIn

Get Susanna’s free resources to help position you as the go-to expert

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In The Next Episode...

Next time Jon chats with Anoinette Chappell about how to use written content to build your authority so that you can become a thought leader in your sector.