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From leisure to loyalty - how Kashkick pays for downtime
Manage episode 521283430 series 3587809
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Lisanne Vera, VP of Growth at KashKick, joins Taylor Lobdell to talk about the incentives economy, a marketplace where leisure becomes an asset. From her early affiliate-marketing roots to leading growth at one of the fastest-growing rewards apps, Lisanne unpacks how KashKick designs offers that respect user time, prevent bait-and-switch dynamics, and build long-term trust. She discusses how micro-earnings sustain engagement, why transparency matters more than flashy payouts, and why being relentlessly user-focused, even at the cost of short-term ROAS, can drive the strongest growth stories in mobile today.
Key Topics and Questions
- Monetizing leisure time as engagement, how to align offers with user habits.
- Micro vs. large payouts: why early small rewards matter more for retention.
- Identifying drop-off, how can you spot value mismatches at first action, not D7.
- Trust and expectation: showing average, attainable outcomes, not edge cases.
- Marketplace curation to add only offers users already want, not random buys.
- User and advertiser transparency for clear education, ratings, and funnel data.
- Which social platforms are delivering the most reliable new users?
- How to design for seasoned rewards users versus newcomers.
- What steps help marketers adapt when retargeting and paid attribution get harder?
- Why value energy and attitude over traditional credentials when building a team?
- Which user-focused investments have delivered the clearest returns in long-term retention or brand strength?
Timestamps
- (0:00) – Intro and Lisanne’s background in affiliate marketing
- (2:04) – What KashKick is and how the marketplace works
- (2:21) – Treating leisure time as a market asset
- (3:00) – User-first campaign design and offer selection
- (3:37) – Why genuine interest matters more than payout size
- (5:29) – Designing offers that respect user time
- (5:48) – How micro-rewards sustain engagement
- (7:04) – Balancing small wins with big payout motivation
- (8:01) – Measuring engagement versus pure volume
- (8:58) – How KashKick incentivizes fintech and charity actions
- (11:12) – Building trust through transparency and education
- (13:03) – Giving partners visibility and fraud prevention
- (14:09) – Why affiliates and content creators still work
- (15:40) – Push, email, and the next wave of engagement
- (16:35) – Playing the long game with user-first growth
- (18:09) – What Lisanne looks for in new hires
- (19:00) – Advice for junior marketers
- (22:16) – Ocala travel tips and hidden springs
Selected quotes
- (3:45) – “If the user isn’t genuinely interested, no incentive will change that. You can offer six hundred dollars, but if it’s not relevant, they won’t do it.”
- (5:48) – “We give people rewards along the way, micro-earnings that make their time feel valued. Small wins keep users engaged.”
- (11:44) – “We tell users exactly how tracking works and why we need it. Transparency builds trust, and that’s what keeps them coming back.”
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