Brent Henry | How to Build an Appraisal Business That Doesn’t Rely on Marketing
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Brent doesn’t chase clients anymore, he outlasted the collapse, and now they chase him.In this episode of “Appraisers on Purpose,” expert appraiser Brent Henry shares how a career he never planned for became a path to leadership, credibility, and legacy in the valuation world.Brought into the profession by family tradition, Brent started by holding the measuring tape, but ended up building appraisals that hold up in court. Today, 90% of his work comes from complex, high-stakes litigation cases.His secret? A relentless focus on building better reports, telling the full story, and never settling for “good enough.”But Brent isn’t just looking back, he’s looking forward. He’s mentoring younger appraisers, offering courtroom exposure, and showing that there’s a future in this business beyond AMC grind and burnout.If you’ve ever wondered whether there’s more to appraisal than chasing forms and fees, this episode will give you a hopeful, powerful roadmap.Tune in to hear Brent Henry’s journey and how appraisers can build meaningful careers that outlast the trends.
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