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Trending App Growth Tactics You Should Know

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Manage episode 491333165 series 40580
Content provided by Steve Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you.

We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing."

Today, he’s unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning.

Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don’t want to miss.

Learn more:

https://www.businessofapps.com/insights/paywall-optimization-reimagined/

https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZH

You’ll Learn:

✅ How to rethink paywall optimization with emotion, animation & psychology

✅ Real paywall examples that boosted revenue and went viral

✅ What “situational marketing” actually means—and how to apply it

✅ Marketing fundamentals most app marketers are missing today

Connect with Tigran:

https://tigranmk.substack.com/

https://www.linkedin.com/in/mkrtchyantigran/

https://t.me/mk_tigran

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

  continue reading

971 episodes

Artwork
iconShare
 
Manage episode 491333165 series 40580
Content provided by Steve Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you.

We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing."

Today, he’s unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning.

Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don’t want to miss.

Learn more:

https://www.businessofapps.com/insights/paywall-optimization-reimagined/

https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZH

You’ll Learn:

✅ How to rethink paywall optimization with emotion, animation & psychology

✅ Real paywall examples that boosted revenue and went viral

✅ What “situational marketing” actually means—and how to apply it

✅ Marketing fundamentals most app marketers are missing today

Connect with Tigran:

https://tigranmk.substack.com/

https://www.linkedin.com/in/mkrtchyantigran/

https://t.me/mk_tigran

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

  continue reading

971 episodes

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