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How to 2X Your App Retention With This Overlooked Ingredient
Manage episode 502559652 series 40580
Want to instantly double your app retention? 🎵
In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.
Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue.
You’ll discover:
✅ How music impacts user behavior & session length
✅ Real-world data: 1.7x–2.5x lift in D90 retention with music
✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more)
✅ The hidden challenges of licensing—and how Feed.fm solves them
✅ Practical tips to integrate music into your app without huge costs
Whether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying.
Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/
📌 Work with us: https://appmasters.com
📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.
Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
1003 episodes
Manage episode 502559652 series 40580
Want to instantly double your app retention? 🎵
In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.
Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue.
You’ll discover:
✅ How music impacts user behavior & session length
✅ Real-world data: 1.7x–2.5x lift in D90 retention with music
✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more)
✅ The hidden challenges of licensing—and how Feed.fm solves them
✅ Practical tips to integrate music into your app without huge costs
Whether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying.
Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/
📌 Work with us: https://appmasters.com
📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.
Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
1003 episodes
All episodes
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