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What does it mean to be a Thought Leader?

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Manage episode 446451174 series 2892363
Content provided by xGrowth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by xGrowth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Join Vinnie and Ashley Faus, Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one.

This episode also covers...

  • How to be a Thought Leader
  • The difference between a Thought Leader, a Subject Matter Expert, and an Influencer
  • Ashley's Thought Leader model and pillars

About Ashley...

Marketer, writer, speaker by day... singer, actor, fitness fiend by night!

Ashley has handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. She loves telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels.

Her writing has been published on TIME, Forbes, MarketingProfs, and The Muse, and she’s spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

_________________

🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9

📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Vinnie Romano, Allysa Maywald & Alexander Hipwell, from xGrowth.

🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16

And for all our other socials visit: https://mtr.bio/xgrowth

  continue reading

269 episodes

Artwork
iconShare
 
Manage episode 446451174 series 2892363
Content provided by xGrowth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by xGrowth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Join Vinnie and Ashley Faus, Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one.

This episode also covers...

  • How to be a Thought Leader
  • The difference between a Thought Leader, a Subject Matter Expert, and an Influencer
  • Ashley's Thought Leader model and pillars

About Ashley...

Marketer, writer, speaker by day... singer, actor, fitness fiend by night!

Ashley has handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. She loves telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels.

Her writing has been published on TIME, Forbes, MarketingProfs, and The Muse, and she’s spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

_________________

🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9

📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Vinnie Romano, Allysa Maywald & Alexander Hipwell, from xGrowth.

🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16

And for all our other socials visit: https://mtr.bio/xgrowth

  continue reading

269 episodes

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