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Stand Out in B2B Marketing With Get Different's Mike Michalowicz

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Manage episode 468516163 series 2892363
Content provided by xGrowth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by xGrowth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Standing out isn't just about being "the best" - it's about being different. And no one knows how to "Get Different" than no other than bestselling author and marketing guru, Mike Michalowicz.

🎥 Prefer to watch the conversation?

We've got a link for you: https://youtu.be/4zPDm1f4gVE

This episode covers...

From finding out why he wrote his book, Get Different, to tactics on how you can stand out, we also dived into...

  • How to use his DAD framework for marketing - Different, Attractive, and Direct
  • The challenges small businesses face when trying to get noticed
  • Building an Attention Plan over a Marketing Plan
  • What the ideation process looks like

About Mike...

Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate

Resources mentioned in this episode:

_________________

🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9

📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16

And for all our other socials visit: https://mtr.bio/xgrowth

  continue reading

269 episodes

Artwork
iconShare
 
Manage episode 468516163 series 2892363
Content provided by xGrowth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by xGrowth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Standing out isn't just about being "the best" - it's about being different. And no one knows how to "Get Different" than no other than bestselling author and marketing guru, Mike Michalowicz.

🎥 Prefer to watch the conversation?

We've got a link for you: https://youtu.be/4zPDm1f4gVE

This episode covers...

From finding out why he wrote his book, Get Different, to tactics on how you can stand out, we also dived into...

  • How to use his DAD framework for marketing - Different, Attractive, and Direct
  • The challenges small businesses face when trying to get noticed
  • Building an Attention Plan over a Marketing Plan
  • What the ideation process looks like

About Mike...

Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate

Resources mentioned in this episode:

_________________

🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9

📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16

And for all our other socials visit: https://mtr.bio/xgrowth

  continue reading

269 episodes

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