Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by xGrowth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by xGrowth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Managing Your Brand Through a Merger or Acquisition

28:03
 
Share
 

Manage episode 410372082 series 2892363
Content provided by xGrowth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by xGrowth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales.

Listen in on how your company can manage through a merger or acquisition.

What to expect in the episode...

  • How to keep your brand's objectives aligned
  • Managing expectations during change
  • How to adapt to the strategies from start-up to growth phases post-M&A
  • How to create brands that have longevity

Courtney is a marketing expert, accomplished in scaling growth teams for success.

Working with brands across a diverse range of industries, she leads marketing and sales teams, looking over the optimisation of customer acquisition, driving strategic adjustments to sales, marketing, and retention strategies based on overall company objectives.

Leading a team of exceptional marketers focused on driving the go-to-market and growth strategies, Courtney is purposefully curious about helping businesses connect with audiences in meaningful ways to deliver tangible value.

Resources mentioned in this episode:

_________________

🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

  continue reading

269 episodes

Artwork
iconShare
 
Manage episode 410372082 series 2892363
Content provided by xGrowth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by xGrowth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales.

Listen in on how your company can manage through a merger or acquisition.

What to expect in the episode...

  • How to keep your brand's objectives aligned
  • Managing expectations during change
  • How to adapt to the strategies from start-up to growth phases post-M&A
  • How to create brands that have longevity

Courtney is a marketing expert, accomplished in scaling growth teams for success.

Working with brands across a diverse range of industries, she leads marketing and sales teams, looking over the optimisation of customer acquisition, driving strategic adjustments to sales, marketing, and retention strategies based on overall company objectives.

Leading a team of exceptional marketers focused on driving the go-to-market and growth strategies, Courtney is purposefully curious about helping businesses connect with audiences in meaningful ways to deliver tangible value.

Resources mentioned in this episode:

_________________

🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

  continue reading

269 episodes

Semua episode

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play