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Hannah Lux Davis - On Directing Ariana Grande, the Importance of Taste, and Working with Huge Artists

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Manage episode 520107423 series 3238601
Content provided by Carolina Groppa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carolina Groppa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hannah Lux is a powerhouse music video and commercial director who's created iconic visuals for Ariana Grande, Demi Lovato, Katy Perry, Doja Cat, Nicki Minaj, and Lil Wayne. But her path to the director's chair wasn't traditional.

Hannah shares her 20-plus-year journey in LA—from working as a makeup artist on set to directing Lil Wayne, Drake, and Future on "Love Me," which now has over 620 million views. We dive deep into the making of Ariana Grande's "Thank U, Next," the video that broke YouTube records with 50 million views in 24 hours, and how she navigated legal clearances, celebrity cameos, and a three-day shoot while pregnant.

We also talk about why communication and people management are often harder than the creative work, how to balance an artist's brand with your own vision, and what it takes to be a consistently working director.

xx

CG

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150 episodes

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Manage episode 520107423 series 3238601
Content provided by Carolina Groppa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carolina Groppa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hannah Lux is a powerhouse music video and commercial director who's created iconic visuals for Ariana Grande, Demi Lovato, Katy Perry, Doja Cat, Nicki Minaj, and Lil Wayne. But her path to the director's chair wasn't traditional.

Hannah shares her 20-plus-year journey in LA—from working as a makeup artist on set to directing Lil Wayne, Drake, and Future on "Love Me," which now has over 620 million views. We dive deep into the making of Ariana Grande's "Thank U, Next," the video that broke YouTube records with 50 million views in 24 hours, and how she navigated legal clearances, celebrity cameos, and a three-day shoot while pregnant.

We also talk about why communication and people management are often harder than the creative work, how to balance an artist's brand with your own vision, and what it takes to be a consistently working director.

xx

CG

AOP SUBSTACK

📫 Musings, Mixers, Workshops, and Exclusive Content

https://angleonproducers.substack.com/

WATCH ON YOUTUBE

JOIN THE AOP COMMUNITY

📸 Instagram: / https://instagram.com/carolinagroppa | https://instagram.com/angleonproducers

📱 TikTok: / https://www.tiktok.com/@carolina_groppa

👩🏻‍💻 LinkedIn: / bit.ly/2BqHs8L

QUESTIONS

❔Answering your questions on Tuesdays in our newsletter! Submit here:

[email protected]

  continue reading

150 episodes

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