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43: 7 Strategic Steps to Implementing a MarTech Platform
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MarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology. In 2011, there were few hundred marketing tech and in 2019 there are more than 7000 technologies. This rapid change requires organizations to follow a strong process to implement marketing tech. In this show, Jeremy and I will go through the seven strategic steps required to implement any marketing technology in your organization. These steps apply to big or small companies.
Here are the steps:
Alignment
Requirement
Research
Recommendation
Implementation
Training
Governanace
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