39 - Fundamentals of Transforming your SaaS Marketing with Mervyn Alamgir

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6+ y ago 40:21

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In this podcast we had an opportunity to interview Mervyn Alamgir who is the head of digital marketing at TIBCO. Mervyn is a good friend and a well known digital leader in the B2B space. We will discuss:
How to transform SaaS organizations with digital and MarTech?
How to enable a change environment while building trust with sales?
Tips to overcome marketing challenges in enterprise organizations.
and lot more.
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