76: Data Storytelling from a Data Scientist's POV w/ Kam Lee

Analytics on Fire

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Stakeholders often miss key insights that can be provided by data to drive action forward, due to the way the data is presented and communicated to them. My guest today believes that data storytelling is key to resolving this common pain point. Kam Lee, a BI Data Storytelling Mastery alumn and graduate who has used our framework to surface over $100M for the fintech company he works with!

Kam is the Chief Data Scientist at his company Finetooth Analytics (specializing in marketing analytics), working with top marketers like Russell Brunson from Clickfunnels! Our data masterclass with Kam today delves deep into how he used our BI Data Storytelling Methodology and framework to straddle data engineering, data science, and storytelling. Kam shares game-changing concepts from the course and how he has used them to connect to stakeholders, influence their actions, and overcoming what he calls ‘emotional responses’ to data. Tune in to this knowledge bomb-filled episode!

In this episode, you'll learn:

[0:12:20] Three buckets Kam uses to organize the data storytelling process.
[0:14:56] The challenge of dealing with stakeholders who respond emotionally to data.
[0:26:48] Whether to start with the storyboarding or the analytics data dictionary first.
[0:28:19] The difference between KPIs, trends, and actions.
For full show notes, and the links mentioned visit: https://bibrainz.com/podcast/76

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