What if the events you hosted didn’t just build authority, but actually filled your programs with clients?

So many experts pour time, money, and energy into hosting workshops, summits, or online events, only to end up exhausted with little to no return. The truth is, events can be one of the most powerful ways to grow your business - if you design them with conversion in mind.

In episode 460 of the Amplify Your Success Podcast, Kristine Genovese joins me for an On Air Coaching session focused on how to shift her event strategy so she’s not just inspiring attendees, but creating an experience that does more than just provide massive value — it naturally leads to new clients.

If you’ve been feeling like your events are too much effort for too little results, this episode will give you a fresh perspective and practical strategies to host profitable, client-converting events.

Key Takeaways:

[04:12] Why most events fail to convert — and how to shift your focus from giving value and filling seats to filling programs.

[07:48] The importance of positioning your event around client outcomes (not just information).

[12:30] How Kristine can use her unique expertise to create a signature event that naturally leads to enrollments.

[16:55] Why event structure matters — and the small tweaks that turn attendees into clients.

[21:47] The role of invitations: how to make your offers feel authentic instead of “salesy.”

[27:10] What Kristine learned about creating alignment between her event format and her business goals.

[32:40] Melanie’s coaching on building authority through events that keep working long after the last attendee leaves.

Connect With The Guest:

Connect with Kristine on LinkedIn

Follow Kristine on Instagram

Connect with Kristine on Facebook

Check out Kristine’s Website For Some Great Resources

Resources Mentioned in This Episode:

• Suspect you could be squandering your guest appearance ROI? Download my FREE 17 Mistakes Guests Make That Cost Them The Lead & Client Scorecard so you can avoid these common mistakes, as a guest expert, and start seeing better results.

• Ready to monetize and optimize your guest appearances? I’ve opened up 2 Monetization Sessions Get details and apply here.

• Discover how to host epic summits that boost authority and fill your programs with the Fast Track Summit System.