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Transforming the Transamerica Pyramid and Reshaping Downtown San Francisco | Part 2

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Manage episode 502818921 series 2874474
Content provided by Atif Qadir. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Atif Qadir or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

SHVO's $400 million transformation of the Transamerica Pyramid required solving a fundamental problem: how do you renovate an iconic building without destroying what makes it unique? The building's original architect, William Pereira, created brilliant structural innovations but made unusual interior design decisions—hiding 17-foot ceilings behind nine-foot drops and resulting in what was for a long time a standoffish, brutalist entrance

Working with Lord Norman Foster and Foster + Partners, Michael Shvo's team spent three years on an authentic restoration that would make visitors believe the spaces had always existed exactly as they found them. They expanded the Redwood Park to surround rather than sit within the building complex, exposed the original concrete grid structure, and made meticulous decisions about materials—evaluating stone samples with minute grain variations to achieve perfect light reflection at different times of day.

The most revealing insights from this conversation come from Shvo's navigation of San Francisco's entitlements process. When consultants warned that his proposed changes would waste months seeking impossible approvals, Shvo and Foster submitted their plans anyway. Their fast-track approval and subsequent leasing success—90% occupancy with tenants like Morgan Lewis—demonstrates how authentic design vision combined with strategic community engagement can overcome even the most challenging regulatory environments.

Episode Outline

(01:21) The $400 million budget breakdown and three-year remastering timeline

(02:24) Transforming the brutalist concrete entrance into an inviting space for gathering

(01:33) Remastering an iconic design with Foster + Partners

(11:41) Shvo's community engagement philosophy that guides the entitlement process

(17:31) What's next for Transamerica Pyramid Center, 2 Transamerica, and 3 Transamerica

Additional Resources

Check out The Mira Shoppe. American Building Podcast listeners get a complimentary gift with their first purchase! Email [email protected] to receive your exclusive code and treat yourself to a piece you’ll cherish, while supporting a brand that gives back.

Missed part one with Michael Shvo? Listen here

Learn more about Pyramid Dreams

To Inquire about leasing, visit transamericapyramid.com/leasing

Learn more about The Raleigh

Listen to American Building episode with Vishaan Chakrabarti

For the full episode show notes and property photos, visit americanbuildingpodcast.com

Connect with Michael Shvo

Connect on LinkedIn

Website

More From American Building

Grab the exclusive guide: How Eight Developers & Designers Are Responding to The Housing Crisis

Learn more on the American Building website

Follow on LinkedIn

Follow on Instagram

Connect with Atif Qadir on LinkedIn

Learn more about Michael Graves Architecture & Design

Watch this episode on YouTube

  continue reading

90 episodes

Artwork
iconShare
 
Manage episode 502818921 series 2874474
Content provided by Atif Qadir. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Atif Qadir or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

SHVO's $400 million transformation of the Transamerica Pyramid required solving a fundamental problem: how do you renovate an iconic building without destroying what makes it unique? The building's original architect, William Pereira, created brilliant structural innovations but made unusual interior design decisions—hiding 17-foot ceilings behind nine-foot drops and resulting in what was for a long time a standoffish, brutalist entrance

Working with Lord Norman Foster and Foster + Partners, Michael Shvo's team spent three years on an authentic restoration that would make visitors believe the spaces had always existed exactly as they found them. They expanded the Redwood Park to surround rather than sit within the building complex, exposed the original concrete grid structure, and made meticulous decisions about materials—evaluating stone samples with minute grain variations to achieve perfect light reflection at different times of day.

The most revealing insights from this conversation come from Shvo's navigation of San Francisco's entitlements process. When consultants warned that his proposed changes would waste months seeking impossible approvals, Shvo and Foster submitted their plans anyway. Their fast-track approval and subsequent leasing success—90% occupancy with tenants like Morgan Lewis—demonstrates how authentic design vision combined with strategic community engagement can overcome even the most challenging regulatory environments.

Episode Outline

(01:21) The $400 million budget breakdown and three-year remastering timeline

(02:24) Transforming the brutalist concrete entrance into an inviting space for gathering

(01:33) Remastering an iconic design with Foster + Partners

(11:41) Shvo's community engagement philosophy that guides the entitlement process

(17:31) What's next for Transamerica Pyramid Center, 2 Transamerica, and 3 Transamerica

Additional Resources

Check out The Mira Shoppe. American Building Podcast listeners get a complimentary gift with their first purchase! Email [email protected] to receive your exclusive code and treat yourself to a piece you’ll cherish, while supporting a brand that gives back.

Missed part one with Michael Shvo? Listen here

Learn more about Pyramid Dreams

To Inquire about leasing, visit transamericapyramid.com/leasing

Learn more about The Raleigh

Listen to American Building episode with Vishaan Chakrabarti

For the full episode show notes and property photos, visit americanbuildingpodcast.com

Connect with Michael Shvo

Connect on LinkedIn

Website

More From American Building

Grab the exclusive guide: How Eight Developers & Designers Are Responding to The Housing Crisis

Learn more on the American Building website

Follow on LinkedIn

Follow on Instagram

Connect with Atif Qadir on LinkedIn

Learn more about Michael Graves Architecture & Design

Watch this episode on YouTube

  continue reading

90 episodes

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