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How to Market & Scale an Accounting firm in Dubai | Ft. Zubair Mohammad (ex-Xero)
Manage episode 517639898 series 3595567
๐ช๐ต๐ฎ๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ฎ๐ธ๐ฒ ๐๐ผ ๐ด๐ฟ๐ผ๐ ๐ฎ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ต๐ฎ๐ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ ๐๐ถ๐๐ต ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ? ๐ค
In this episode, ๐ฅ๐ฎ๐๐ต๐ฎ๐ป ๐๐น๐ฒ๐ฒ๐บ sits down with ๐ญ๐๐ฏ๐ฎ๐ถ๐ฟ ๐ ๐ผ๐ต๐ฎ๐บ๐บ๐ฎ๐ฑ, ๐๐ผ-๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐ผ๐ณ ๐๐ฐ๐ฐ๐ผ๐๐ป๐๐ถ๐ป๐ด ๐ฅ๐ฒ๐ณ๐ถ๐ด๐๐ฟ๐ฒ๐ฑ , a marketing strategist whoโs helped scale accounting and fintech brands like Xero, IRIS, and several GCC startups.
Zubair shares what heโs learned about real marketing โ the kind that starts with understanding your customer, not just chasing clicks.
From product positioning to personal branding, he reveals how founders can move from noise to traction.
They talk about what it means to build relationships that drive business, the difference between Dubai and the UKโs growth cultures, and why trust always beats tactics.
๐ Follow ๐ญ๐๐ฏ๐ฎ๐ถ๐ฟ ๐ ๐ผ๐ต๐ฎ๐บ๐บ๐ฎ๐ฑ, on LinkedIn: http://bit.ly/4hkxEwA
๐ ๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ: https://www.refigured.tech/
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๐ช๐ต๐ผ ๐๐บ ๐?
My name is Rayhan Aleem, Founder and CEO of ๐ง๐ฎ๐
๐ฆ๐๐ฎ๐ฟ and ๐๐น๐ฝ๐ต๐ฎ ๐ฃ๐ฟ๐ผ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐. At ๐๐น๐ฝ๐ต๐ฎ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐ podcast I sit with top industry leaders for in-depth conversations that dive deep into their success stories, market dynamics, and firsthand tips on entrepreneurship and profitability. Whether you're just starting out or already running your own business, ๐๐น๐ฝ๐ต๐ฎ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐ offers something valuable for everyone.
๐ Follow ๐ฅ๐ฎ๐๐ต๐ฎ๐ป ๐๐น๐ฒ๐ฒ๐บ on LinkedIn: https://bit.ly/3U2niHn
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๐ฆ๐ฝ๐ผ๐ป๐๐ผ๐ฟ๐:
๐ญ-๐๐น๐ฝ๐ต๐ฎ ๐ฃ๐ฟ๐ผ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐:
-๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ: https://www.alphapartners.co
-๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป: https://bit.ly/3Yf4VRZ
๐ฎ-๐ง๐ฎ๐
๐ฆ๐๐ฎ๐ฟ:
-๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ: https://www.taxstar.app
-๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป: https://bit.ly/3ZVjzPD
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๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป:
๐ ๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ: https://bit.ly/4nmA53y
๐ ๐ฌ๐ผ๐๐๐๐ฏ๐ฒ: https://bit.ly/47gaW3F
๐ ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐: https://bit.ly/3ZbtGiR
๐ ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐: https://bit.ly/4dOfS2f
๐ ๐๐ป๐ด๐ต๐ฎ๐บ๐ถ: https://bit.ly/3Mutunk
๐ ๐๐ป๐ฑ ๐ ๐ฎ๐ป๐ ๐บ๐ผ๐ฟ๐ฒ!: https://bit.ly/3XfGYbD
๐๐ป๐ท๐ผ๐๐ฒ๐ฑ ๐๐ต๐ฒ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ? ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐๐น๐ฝ๐ต๐ฎ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐ ๐ผ๐ป ๐๐ผ๐๐ฟ ๐ณ๐ฎ๐๐ผ๐ฟ๐ถ๐๐ฒ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ ๐ฎ๐ป๐ฑ ๐น๐ฒ๐ฎ๐๐ฒ ๐ฎ ๐ฟ๐ฒ๐๐ถ๐ฒ๐ ๐๐ผ ๐ต๐ฒ๐น๐ฝ ๐๐ ๐ฟ๐ฒ๐ฎ๐ฐ๐ต ๐บ๐ผ๐ฟ๐ฒ ๐น๐ถ๐๐๐ฒ๐ป๐ฒ๐ฟ๐!
Chapters
1. Welcome & intro (00:00:00)
2. Zubairโs early story and first steps into marketing (00:01:32)
3. What he learned scaling Xero across the UK & South Africa (00:03:10)
4. How Xero's marketing approach influenced Zubair (00:05:43)
5. How Ai revolutionized the marketing and ads industries (00:11:16)
6. Key differences between how companies operate in the UK and UAE (00:13:19)
7. Finding your ICP: where every founder should start (00:26:49)
8. โParacetamol vs Vitaminโ โ building products people actually need (00:30:40)
9. How accounting firm owners can grow their business (00:36:39)
10. Co-founding "Accounting Refigured" and collaboration between Accountants (00:42:48)
11. Final reflections & closing remarks (00:50:09)
16 episodes
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