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Ep#13- What Most Accountants Get Wrong About Marketing | ft. Jeri Williams
Manage episode 498455134 series 3595567
Most accountants think their biggest challenge is doing great work. But what if itโs actually not doing enough marketing?
In this episode of #Alphapreneurs, host Rayhan Aleem sits down with Jeri Williams, founder of Smooth Accounting, who shares how she went from working in her garage with two small kids to building one of the UKโs most followed accounting brands. Jeri opens up about how she accidentally became an entrepreneur, why marketing was never optional, and how she built a business that runs without her. From hiring the right people to making peace with delegation, Jeri shares the mindset shifts that helped her grow fastโwithout burning out.
๐ Follow Jeri Williams on LinkedIn: https://shorturl.at/butYn
๐ Smooth Dubai: https://www.smoothdubai.ae/
๐ Smooth Accounting: http://www.smoothaccounting.co.uk/
๐ Digital Accountants Club: https://www.digitalaccountantsclub.com/
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๐ช๐ต๐ผ ๐๐บ ๐?
My name is Rayhan Aleem, Founder and CEO of ๐ง๐ฎ๐
๐ฆ๐๐ฎ๐ฟ and ๐๐น๐ฝ๐ต๐ฎ ๐ฃ๐ฟ๐ผ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐. At ๐๐น๐ฝ๐ต๐ฎ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐ podcast I sit with top industry leaders for in-depth conversations that dive deep into their success stories, market dynamics, and firsthand tips on entrepreneurship and profitability. Whether you're just starting out or already running your own business, ๐๐น๐ฝ๐ต๐ฎ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐ offers something valuable for everyone.
๐ Follow ๐ฅ๐ฎ๐๐ต๐ฎ๐ป ๐๐น๐ฒ๐ฒ๐บ on LinkedIn: https://bit.ly/3U2niHn
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๐ฆ๐ฝ๐ผ๐ป๐๐ผ๐ฟ๐:
๐ญ-๐๐น๐ฝ๐ต๐ฎ ๐ฃ๐ฟ๐ผ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐:
-๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ: https://www.alphapartners.co
-๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป: https://bit.ly/3Yf4VRZ
๐ฎ-๐ง๐ฎ๐
๐ฆ๐๐ฎ๐ฟ:
-๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ: https://www.taxstar.app
-๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป: https://bit.ly/3ZVjzPD
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๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป:
๐ ๐ฌ๐ผ๐๐๐๐ฏ๐ฒ: https://bit.ly/47gaW3F
๐ ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐: https://bit.ly/3ZbtGiR
๐ ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐: https://bit.ly/4dOfS2f
๐ ๐๐ป๐ด๐ต๐ฎ๐บ๐ถ: https://bit.ly/3Mutunk
๐ ๐๐ป๐ฑ ๐ ๐ฎ๐ป๐ ๐บ๐ผ๐ฟ๐ฒ!: https://bit.ly/3XfGYbD
๐๐ป๐ท๐ผ๐๐ฒ๐ฑ ๐๐ต๐ฒ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ? ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐๐น๐ฝ๐ต๐ฎ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐ ๐ผ๐ป ๐๐ผ๐๐ฟ ๐ณ๐ฎ๐๐ผ๐ฟ๐ถ๐๐ฒ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ ๐ฎ๐ป๐ฑ ๐น๐ฒ๐ฎ๐๐ฒ ๐ฎ ๐ฟ๐ฒ๐๐ถ๐ฒ๐ ๐๐ผ ๐ต๐ฒ๐น๐ฝ ๐๐ ๐ฟ๐ฒ๐ฎ๐ฐ๐ต ๐บ๐ผ๐ฟ๐ฒ ๐น๐ถ๐๐๐ฒ๐ป๐ฒ๐ฟ๐!
Chapters
1. Welcome & Intro (00:00:00)
2. Making the Leap: From Employee to Entrepreneur (While Raising a Family) (00:01:35)
3. Why Most Accountants Struggle: The Real Secret Is Marketing (00:05:39)
4. Learning Sales, Building a Personal Brand, and Doing It Without Formal Training (00:09:16)
5. The Hard Lessons of Hiring: What Most Entrepreneurs Get Wrong (00:13:07)
6. Growing a Business: Why You Need Skilled People (and Not Just Juniors) (00:14:16)
7. Delegation, Letting Go, and Making the Business Run Without You (00:19:01)
8. Peak Performance: Jeriโs Tips for Staying Balanced as a Mom and Entrepreneur (00:23:28)
9. The Female Entrepreneur Experience: Breaking Barriers & Encouraging Women in Business (00:26:42)
10. How to Move Your Business from the UK to Dubai (and What People Get Wrong) (00:30:58)
11. Final Thoughts, Projects, and Where to Connect with Jeri (00:41:08)
15 episodes
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