032: The NIL Era – How College Athletes Are Monetizing And Redefining The Game Almost Fans podcast

032: The NIL Era – How College Athletes Are Monetizing and Redefining the Game

27d ago 41:59

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NIL is transforming college sports—driving brand deals, viral TikTok fame, and a new era of athlete empowerment. But beyond the million-dollar headlines, what does Name, Image, and Likeness really mean for everyday student-athletes? We sit down with Keri Becker, Athletic Director at Grand Valley State University, to unpack the biggest misconceptions about NIL, the boldest ways athletes are cashing in, and how schools walk the fine line of supporting players while staying within the rules. From juggling academics with brand-building to the future of NIL in college athletics, this episode dives into how NIL is reshaping the college experience—and rewriting the playbook for what comes next.

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Chapters

00:00 - NIL: Not Just a Buzzword
10:15 - Keri's Trophy Room Tour
20:30 - Mascot Dreams and Gear Galore
30:45 - The Secret Sauce of Winning
40:00 - From Intern to Influencer
50:15 - College Sports: The Pro Debate

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36 episodes