Why MSPs Must Build a Personal Brand Now | EP104

All Things MSP

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Is your personal brand helping—or holding back—your MSP business? In this episode, Justin Esgar and Eric Anthony break down the why and how behind building a personal brand as an IT services provider. Whether you're an MSP owner or a technical team member, your identity matters more than ever in today’s relationship-driven B2B space.

You’ll hear powerful real-world examples from inside the industry, including stories about building employee brands that boost the business rather than threaten it. From speaking gigs and networking groups to live streams, books, and even viral social posts, Justin and Eric lay out a practical, no-fluff path to building a personal brand that attracts leads and earns respect.

They also dive into imposter syndrome, fear of public speaking, and how to overcome the biggest roadblocks most IT professionals face when they try to get more visible.

This episode is packed with actionable advice, encouragement, and a touch of irreverence to help you stand out in a crowded market. It’s a must-listen for any MSP team ready to level up their visibility, reputation, and reach.

Topics include:

Why personal brands are assets, not threats How to get started with video, writing, or public speaking Turning your personal story into business growth Using tools like ChatGPT to speed up content creation Why consistency trumps perfection in brand-building

118 episodes

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