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Content provided by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The 7 MSP Buzzwords: Why do we still use them? | EP123

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Manage episode 497137182 series 3530204
Content provided by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this no-holds-barred episode of the All Things MSP podcast, Justin Esgar and Eric Anthony take on the 7 most overused and misunderstood buzzwords in the managed IT services industry. From “proactive” to “fully managed,” we break down why these terms are not only tired—but potentially dangerous for your MSP business.
Are you accidentally overpromising with “turnkey” or “customized solutions”? Is “trusted advisor” more of a crutch than a value prop? We challenge you to rethink your language, your messaging, and your client communications.
Whether you're writing copy for your MSP website, onboarding a new client, or evaluating new vendors, this episode is a must-listen for MSP owners and techs who care about clarity, trust, and reputation.
🔍 Learn how these words are used (and misused), how customers perceive them, and what language to use instead.
⏱️ No filler—just real talk from two experienced MSP pros. Join us for one of the most practical, eye-opening episodes yet.
  continue reading

129 episodes

Artwork
iconShare
 
Manage episode 497137182 series 3530204
Content provided by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this no-holds-barred episode of the All Things MSP podcast, Justin Esgar and Eric Anthony take on the 7 most overused and misunderstood buzzwords in the managed IT services industry. From “proactive” to “fully managed,” we break down why these terms are not only tired—but potentially dangerous for your MSP business.
Are you accidentally overpromising with “turnkey” or “customized solutions”? Is “trusted advisor” more of a crutch than a value prop? We challenge you to rethink your language, your messaging, and your client communications.
Whether you're writing copy for your MSP website, onboarding a new client, or evaluating new vendors, this episode is a must-listen for MSP owners and techs who care about clarity, trust, and reputation.
🔍 Learn how these words are used (and misused), how customers perceive them, and what language to use instead.
⏱️ No filler—just real talk from two experienced MSP pros. Join us for one of the most practical, eye-opening episodes yet.
  continue reading

129 episodes

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