Turn Old Leads To New Wins: The Refresh Program Unlocks Hidden Opportunities! | ATL Mastermind 548 All The Leads Mastermind podcast

Turn Old Leads to New Wins: The Refresh Program Unlocks Hidden Opportunities! | ATL Mastermind 548

5d ago 56:34

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Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches!

Today's episode of the All The Leads Mastermind podcast dives into how consistent follow-up and automation can turn old prospects into profitable deals. The team revisits the classic 33 Touch model and unveils the new “Refresh” program, which identifies probate leads still tied to the decedent’s name and reopens opportunities most competitors have forgotten. Matt shares early success with his dialing service re-engaging aged leads, while Sheila proves the power of persistence with a 2022 win after 70 calls. Kelly introduces a community probate seminar model that brings together attorneys, bankers, and service providers to build trust and future referrals. The group unpacks why older leads often convert best, from emotional timelines and family decision-making to carrying costs and seasonal pressure, and shows how automation, seminars, and strategic touches keep agents top of mind. Tune in for proven tactics to re-engage past leads, maximize ROI, and stay the trusted resource when families are finally ready to act.

Key Takeaways:

- Build a long-term nurture system for probate and aged leads.

- Embrace the 33-touch framework to stay top of mind with prospects.

- Use the Refresh program to resurrect older leads and move them forward.

- Leverage a cross-functional partner panel to support clients quickly.

- Focus on asking questions to reveal real pain points and motivate action.

- Time outreach around holidays to capture decision making when families gather.

- Measure response and adjust, ensuring you add value rather than pushy selling.

To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market.

#RealEstateProspecting #RealEstateMarketing #LeadGeneration #FollowUpStrategy

Previous episodes: AllTheLeads.com/probate-mastermind
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Chapters

1. Introduction and Podcast Overview (00:00:00)

2. Revisiting the 33 Touch Program (00:01:44)

3. Introducing the Refresh Program (00:03:33)

4. Challenges and Opportunities in Probate Leads (00:04:37)

5. Effective Communication Strategies (00:05:46)

6. Handling Objections and Procrastination (00:10:01)

7. The Importance of Follow-Up (00:12:46)

8. [Ad] PodMatch (00:17:17)

9. (Cont.) The Importance of Follow-Up (00:17:54)

10. Understanding Client Emotions (00:24:39)

11. Real-Life Examples and Success Stories (00:27:58)

12. The Power of Persistence (00:29:05)

13. Explaining the Lead Refresh Process (00:32:59)

14. Effective Marketing Strategies for Probate Leads (00:39:16)

15. Innovative Probate Seminars: Kelly's Approach (00:42:43)

16. Success Stories and Wins of the Week (00:51:27)

282 episodes