Successful Book Launch Strategies with Aimee Ravichandran {ep. 182}

Alexa's Publishing Chat

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In this episode, Alexa chats with award-winning book marketer Aimee Ravichandran, founder of Abundantly Social. Aimee shares her journey from psychology student to powerhouse book marketer, why she loves working with self-published authors, and how to successfully plan a book launch that makes an impact.

In this podcast, Alexa and Aimee discuss:

Aimee’s path from psychology and forensic studies to book marketing
The mentorship of Sandy Lawrence and the creation of Abundantly Social
The difference between PR and book marketing—and why authors often need both
Why planning 4–6 months ahead of launch is critical (especially for editorial reviews)
Common mistakes new authors make with marketing and how to avoid them
How awards and credibility markers amplify author visibility
The importance of building momentum before and after launch
How Abundantly Social helps authors with customized packages, ads, and launch support
Aimee’s preference for working with self-published authors and why
The role of honest reviews in building long-term book success

Aimee Ravichandran is the founder of Abundantly Social, an award-winning book marketing agency dedicated to helping self-published and indie authors succeed. With over 12 years of experience, Aimee has helped create 150+ Amazon bestselling authors and specializes in social media, paid ads, and launch strategies. She was named one of the Top 10 Innovative Women Changing the Face of Business and continues to champion authors with passion and expertise.

Resources & Links

Abundantly Social: https://abundantlysocial.com
Women in Publishing Summit Partner Page: https://womeninpublishingsummit.com/abundantlysocial
Connect with Aimee via her website contact form (quickest response via text once connected)

186 episodes

#Books #Entrepreneur #Arts #Business #Alexa Bigwarfe #Selfpublishing #Publishing #Writing #Authors #Author Interviews #Podcasting Education #Market Book #Publish A Book