Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Content provided by AlchemistX: Innovators Inside, Hosted by Ian Bergman, AlchemistX: Innovators Inside, and Hosted by Ian Bergman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlchemistX: Innovators Inside, Hosted by Ian Bergman, AlchemistX: Innovators Inside, and Hosted by Ian Bergman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to AlchemistX: Innovators Inside
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
…
continue reading
The Life Coach School Podcast is your go-to resource for learning, growing, and becoming certified as a Life Coach & Weight Loss Coach. Through this podcast, you'll hear directly from the Master Coach Brooke Castillo to help you better understand life coaching, the required skills and mindsets, and how we focus on serving the client to get them the results they seek. At The Life Coach School, we offer a thorough and intense certification course that produces some of the most successful coach ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
What if it was easy to create a $1M digital business you could be proud of? The path lies in creating people magic. Gina Bianchini, founder and CEO of Mighty Networks, has helped over 10,000 entrepreneurs, brands, and creators grow incredible businesses that put people first and generate millions in profit. Now she’s bringing the secrets of the most successful communities directly to you. In this series, Gina will show you how to build a community so valuable you can charge for it and so wel ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Sales and Distribution by Lemonada Media http ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
How to Identify the Right Problem, Build the Right Product, and Win Early Customers
Manage episode 498381373 series 2946387
Content provided by AlchemistX: Innovators Inside, Hosted by Ian Bergman, AlchemistX: Innovators Inside, and Hosted by Ian Bergman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlchemistX: Innovators Inside, Hosted by Ian Bergman, AlchemistX: Innovators Inside, and Hosted by Ian Bergman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the AlchemistX Innovators Inside Podcast, Ian Bergman sits down with Roey Eliyahu and Michael Nicosia, co-founders of Salt Security—the company that pioneered the API security category. Together, they break down the early decisions that helped them go from idea to industry-defining solution.
Roey shares how he went from coding at nine in Israel’s cybersecurity units to buying a one-way ticket to Silicon Valley with a bold pitch and a few thousand dollars. Michael recounts how their first four-hour meeting turned into a lasting partnership. What followed was a masterclass in customer discovery, iterative product development, and relentless market education.
Key takeaways include:
- How to pitch a complex idea with clarity and impact
- Why discovering your APIs is just the beginning of managing risk
- How to qualify early adopters and validate product-market fit
- The mindset shift required to sell innovation into large enterprises
- The critical role of posture governance in modern cybersecurity
- How Salt Security aligned internal incentives with real customer outcomes
From crawling to running in the API security space, Roey and Michael offer hard-won lessons in navigating ambiguity, building trust with enterprise buyers, and scaling a product that protects some of the world's biggest companies.
If you're building a startup or buying enterprise tech, this conversation is packed with strategy, insight, and inspiration.
For more episodes and resources, visit https://www.alchemistaccelerator.com/podcasts.
88 episodes
Share
Manage episode 498381373 series 2946387
Content provided by AlchemistX: Innovators Inside, Hosted by Ian Bergman, AlchemistX: Innovators Inside, and Hosted by Ian Bergman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlchemistX: Innovators Inside, Hosted by Ian Bergman, AlchemistX: Innovators Inside, and Hosted by Ian Bergman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the AlchemistX Innovators Inside Podcast, Ian Bergman sits down with Roey Eliyahu and Michael Nicosia, co-founders of Salt Security—the company that pioneered the API security category. Together, they break down the early decisions that helped them go from idea to industry-defining solution.
Roey shares how he went from coding at nine in Israel’s cybersecurity units to buying a one-way ticket to Silicon Valley with a bold pitch and a few thousand dollars. Michael recounts how their first four-hour meeting turned into a lasting partnership. What followed was a masterclass in customer discovery, iterative product development, and relentless market education.
Key takeaways include:
- How to pitch a complex idea with clarity and impact
- Why discovering your APIs is just the beginning of managing risk
- How to qualify early adopters and validate product-market fit
- The mindset shift required to sell innovation into large enterprises
- The critical role of posture governance in modern cybersecurity
- How Salt Security aligned internal incentives with real customer outcomes
From crawling to running in the API security space, Roey and Michael offer hard-won lessons in navigating ambiguity, building trust with enterprise buyers, and scaling a product that protects some of the world's biggest companies.
If you're building a startup or buying enterprise tech, this conversation is packed with strategy, insight, and inspiration.
For more episodes and resources, visit https://www.alchemistaccelerator.com/podcasts.
88 episodes
All episodes
×
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Similar to AlchemistX: Innovators Inside
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
…
continue reading
The Life Coach School Podcast is your go-to resource for learning, growing, and becoming certified as a Life Coach & Weight Loss Coach. Through this podcast, you'll hear directly from the Master Coach Brooke Castillo to help you better understand life coaching, the required skills and mindsets, and how we focus on serving the client to get them the results they seek. At The Life Coach School, we offer a thorough and intense certification course that produces some of the most successful coach ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
What if it was easy to create a $1M digital business you could be proud of? The path lies in creating people magic. Gina Bianchini, founder and CEO of Mighty Networks, has helped over 10,000 entrepreneurs, brands, and creators grow incredible businesses that put people first and generate millions in profit. Now she’s bringing the secrets of the most successful communities directly to you. In this series, Gina will show you how to build a community so valuable you can charge for it and so wel ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Sales and Distribution by Lemonada Media http ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
