When you think about trust, who or what comes to mind? Is it a family member? A friend? Or is it something bigger, like a brand, or a business, or government?

Where—and in whom—we place our trust is important to the development and progress of our society. So, the question we’re asking today is: who do Canadians trust in 2023?

On this episode, we speak with Bianca Freedman, Chief Executive Officer of Edelman Canada, to discuss the 2023 Edelman Trust Barometer and its focus on navigating a polarized world.

We discuss everything from which institution is the most trusted (hint: it’s business), the role of the modern CEO, the wavering trust in government and how trust levels can be driven by economic confidence. We also have some advice for leaders in navigating that polarized world and how they can earn trust in the process.

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About The Business Council of Alberta

The Business Council of Alberta was founded on a simple idea: to make life better for all Albertans. We believe that business has an important role in improving society, and that when business does well, we all do well. We work with the chief executives and leading entrepreneurs of Alberta’s largest enterprises to understand the big, long-term challenges that Albertans are facing and work with industry, government, and civil society to solve these problems and build shared prosperity for every person who calls Alberta home.

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