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This video is from the ‘AI with Kyle News and Updates Live Stream’

First aired: 15 December 2025

Summary: Today I'm stepping away from the usual AI news coverage to talk about something more fundamental: building distribution for your business. AI has made creating products ridiculously easy, which is brilliant and also a massive problem. AI tool directories are basically graveyards now. You can build something excellent, but without distribution, you're non-existent. I don't care how good your product is; Microsoft Teams beating Slack proves distribution trumps quality every time. The solution isn't borrowing audiences or burning cash on ads - it's building in public. Document your journey, create daily content, and build your own audience whilst building your product. This isn't about becoming an influencer; it's about creating a distribution channel for what you're selling.

I walked through my approach to building an audience through consistent video content, removing friction from creation, and showing up daily until the algorithm rewards you. We covered why marketing should be step two of your business plan, not an afterthought. I also touched on the technical side: how I use Claude to plan projects and tools like Cursor and Lovable to actually build things without being a native coder. The barriers to entrepreneurship have collapsed, which is brilliant for people with ideas but no technical background. If you've got a business idea, the tools exist to make it real, BUT only if you've sorted out how to get it to people.

Watch full edited live stream: https://youtu.be/UdKNV5Ysub8

—— More Useful Resources ——

My other daily live show - 30-day building a business in public challenge: https://www.youtube.com/live/Z0Z_1Eg3HUk (day one)

Ultimate AI Learning Resource List: https://www.aiwithkyle.com/resources/ai-learning-guide

Free AI Entrepreneurship Playbooks: https://aiwithkyle.com/catalog

Free Quiz: What AI business should you start? https://aiwithkyle.com/tools

Free AI Training Business Planner: https://aiwithkyle.com/tools/workshop-builder

Free AI Industry Translator Tool: https://aiwithkyle.com/tools/industry-ai-translator

Free 10-Week ‘Vibe Coding’ AI Summer Camp: https://aiwithkyle.com/courses/10-week-ai-summer-camp

—— Time Stamps ——

0:00 Why AI Makes Business Easier—And Harder

0:27 AI Tool Directories Are Graveyards Now

1:52 Easy to Build, Hard to Sell

2:13 "If You Build It They Will Come" Is Dead

2:40 Slack vs Teams: Why Distribution Wins

3:55 Option 1: Borrow Someone Else's Audience

4:23 Option 2: Buy Distribution Through Ads

5:05 Option 3: Build in Public (The Best Way)

6:22 Why Video Beats Every Other Content Type

6:58 Distribution Building vs Being an Influencer

8:56 Ask Your Future Customers What to Build

10:28 Pre-Sell Before You Build: The Validation Hack

12:21 Case Study: Yoni's 508-Day Build in Public Journey

13:43 The 5-Step Framework to Build Distribution

14:42 Step 1: Short-Form Video & Remove All Friction

17:28 Step 2: Find Your Comrades (Dream 100 Strategy)

21:21 The Ego Play: How to Get Big Creators to Share You

22:46 Step 3: The Content Funnel—Start Broad

25:36 Content Formats: Newsjacking, Tool Reviews & More

26:52 Step 5: Plan 100 Video Ideas in Advance

27:55 Every Creator Has One Video Pop Off Unexpectedly

28:39 My Viral Video Story: 3.8 Million Views

30:11 Free Resources: Course & 4K Member Community

31:06 Q&A: Staying Authentic While Building in Public

32:06 Q&A: How to Start Vibe Coding with AI

34:24 You Don't Need to Be a Coder Anymore

35:48 Q&A: Connecting Lovable to Your CRM

36:26 Wrap Up & Where to Find Everything

—— Contact ——

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