Today on AI: Voice or Victim, we’re busting the myth that AI is only for tech companies and Silicon Valley startups. Tony Ferreira—digital transformation expert and VP at Ranch Group—is here to show us how AI is revolutionizing traditional industries, from HVAC and plumbing to electrical services.

We explore:

• How AI is helping technicians troubleshoot in real-time with nothing more than a photo
• Why qualitative, unstructured data is the real goldmine for smarter AI
• How to avoid becoming a victim of “bad prompts” and outdated data
• The emotional vs. operational impact of AI on customer-facing jobs
• And how even small companies can build AI copilots and agents without a massive tech budget

Erica (AI Curious) and Greg (AI Serious™) dive into the very real, very now, applications of AI—and how any organization can get started, no matter how blue-collar or bootstrapped.

And don’t miss our Last Chat segment, where Tony reveals how he uses AI to automate leadership reports every Monday morning—without writing a single bullet point.

If AI can help a plumber fix your AC faster and smarter—what’s stopping you from using it to enhance your own work? Start now. Pick one idea from today’s episode and test it in the next 24 hours.

About the Guest

Tony Ferreira is a digital transformation leader with nearly 20 years of experience at the intersection of data, marketing, and technology. As Vice President at Ranch Group—a corporate umbrella for over 20 HVAC, plumbing, and electrical service companies—Tony is pioneering the use of AI tools in traditionally non-technical fields. From building internal copilots to streamlining technician workflows, his work shows how even the most hands-on industries can gain a competitive edge through smart, scalable automation.

About the Hosts

Erica Rooney is “AI Curious”—a leadership expert and executive coach exploring how AI can enhance human potential, not replace it.
Greg Boone, aka AISerious™, is a seasoned tech executive and AI strategist guiding businesses from fear to functionality in the age of intelligent systems.

Together, they host AI: Voice or Victim—a podcast that helps professionals and companies move from AI-anxious to AI-curious.

This episode of AI: Voice or Victim was produced by Walk West.
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