AI isn’t just changing how we work—it’s reshaping how people discover, connect, and engage with brands. In this episode of AI: Voice or Victim, Greg Boone sits down with Amanda Downie (content strategist at IBM, with a performing arts background) and Todd Cramer (UX design and research leader at IBM) to explore the intersection of storytelling, design, and AI.

Together, they unpack:

• How AI is transforming search, content strategy, and the customer journey.
• Why human-centered design and empathy remain critical in the age of AI.
• The balance between informational vs. transactional content—and what businesses need to rethink now.
• Tools and workflows they’re experimenting with (from Firefly and Copilot to Claude and Perplexity).
• Why human + machine collaboration beats fear of replacement—and the real risk is doing nothing.

From search disruption to the future of e-commerce and the rise of agentic AI, Amanda and Todd share what it takes to stay relevant when the rules of digital engagement are being rewritten.

👉 Don’t forget to subscribe, leave a review, and share this episode with someone navigating the AI revolution.

Subscribe to AI: Voice or Victim for more conversations that move you from AI anxious to AI curious. Hosted by Erica Rooney and Greg Boone aka AISerious™, we're helping people and organizations embrace AI ethically, strategically, and with humanity at the center.
Follow us and join the movement to shape the future—before it shapes us.

🔗 Follow us and dive deeper: