In this power-packed episode of The AI-Powered Marketing Show, host Keith Bell sits down with Eva Dong, the dynamic Lead of AI Monetization at Google Cloud, to uncover how brands can turn AI from a buzzword into bottom-line revenue. With a resume boasting giants like McKinsey and Visa, Eva walks us through her transition into one of tech’s most innovative roles, where she now helps enterprise clients define success, measure ROI, and build actionable strategies around artificial intelligence. Eva discusses Google Cloud’s methodology, breaking it into four clear phases: Activate, Navigate, Accelerate, and Transform—each engineered to guide businesses from concept to realized AI impact. She explains how measuring success in AI means more than time saved—it’s about what teams do with that saved time and the incremental revenue they can generate. The conversation also dives into real-world case studies like Google’s partnership with Wendy’s to deploy “Fresh AI” in drive-thrus and Starbucks’ geo-targeted marketing campaigns. Eva sheds light on how small businesses can learn from enterprise strategies and adapt them at scale, even without massive budgets. You’ll also hear her reflections from Nvidia’s GTC conference, insights into the rise of agentic AI, and the potential of spike neural networks in marketing measurement. Whether you're an AI enthusiast, a tech-savvy entrepreneur, or a marketer searching for the next edge—this is the episode to tune into. 🎧 Listen now and learn how to transform your marketing with AI that actually moves the needle. 🔗 Podcast Website https://aipoweredmarketingshow.supapass.xyz/ 📬 Subscribe to the Newsletter https://ai-powered-marketer.beehiiv.com/ 🚀 Start Your Free Trial with Make.com https://www.make.com/en/register?pc=funnellosophy