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Is AI Making Us Dumber? New MIT Study Uncovers Shocking Insights for Marketers & Entrepreneurs
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In this episode of The AI-Powered Marketing Show, host Keith Bell dives into a provocative question every digital marketer and entrepreneur should ask: Is AI making us dumber?
We explore two groundbreaking studies—MIT (2025) and Carnegie Mellon (2024)—that examine how AI tools like ChatGPT are shaping our cognition, creativity, and decision-making. You'll hear surprising findings about how AI speeds up our output, but may silently erode our originality, memory, and strategic thinking.
Keith breaks down what these insights mean for creators, content strategists, and solopreneurs who rely on AI to drive marketing efficiency and growth. You’ll discover:
- What the latest research says about cognitive offloading and AI over-reliance
- Why fast isn’t always smart in content creation and campaign design
- How to use AI without outsourcing your unique voice, vision, or values
- Real talk about the trade-offs between efficiency and engagement
- Actionable strategies for AI-assisted, human-led content development
Whether you’re a marketer experimenting with automation or a business owner worried about AI “flattening” your brand voice, this episode gives you a fresh, research-backed perspective to guide your thinking.
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