AI is reshaping marketing. It’s generating leads, automating workflows, and optimizing content creation. But AI alone won’t drive success. Strategy, leadership, and trust still matter. That’s why in this episode of The AI-Powered Marketing Show, host Keith Bell sits down with Joelle Kaufman, founder of GTM Flow. Joelle has over 25 years of experience in AI-driven marketing and go-to-market strategy. She’s helped companies scale smarter and drive over $4 billion in market valuation. Together, Keith and Joelle dive deep into AI’s role in marketing, sales, and customer engagement. They explore synthetic buyers, AI-driven lead scoring, and workflow automation. They discuss how AI generates content but still needs human oversight. Joelle explains why businesses must maintain trust and transparency when using AI. Joelle introduces The Curveball Method, a five-step leadership framework. She explains how it helps teams anticipate challenges and make data-driven decisions. Keith shares insights on The Clear Prompting System, his AI-driven approach to better results. They break down the future of AI in marketing—where automation is headed, how businesses can adapt, and what marketers must do to stay competitive. If you're a marketer, entrepreneur, small business owner, or AI enthusiast, this episode is for you. Learn how AI can supercharge your strategies, improve personalization, and enhance sales. 🎧 Listen now → The AI-Powered Marketing Show https://aipoweredmarketingshow.supapass.xyz/ 📩 Stay ahead with AI insights → Subscribe to the AI-Powered Marketer Newsletter https://ai-powered-marketer.beehiiv.com/ 🚀 Automate marketing with AI → Start your free trial with Make https://www.make.com/en/register?pc=funnellosophy