In this episode of The AI-Powered Marketing Show, host Keith Bell sits down with David Fradin — veteran product leader, former Apple and HP executive, and founder of Spice Catalyst — to explore how artificial intelligence can act as a true product co-founder. David shares how his S.P.I.C.E. framework — Strategy, Process, Information, Customers, and Employees — remains a proven guide for product success, even in the AI era.

David explains why AI should be an aid, not the driver, in product development. He warns that quality depends on training data, stressing the importance of knowing your AI’s sources. He describes using tools like Perplexity to get transparent, verifiable information, and why AI still struggles with innovation, positioning, and identifying untapped markets — areas that require human insight.

The conversation covers how AI can speed market research, refine customer insights, and model target personas, while humans validate findings and set creative direction. David also reveals the most common friction points businesses face in the SPICE stages, the dangers of skipping customer validation, and stories from his career — from a $1.2M text-to-speech success to a product failure that ended a company.

You’ll learn how to brief AI like a co-founder, set guardrails for decision-making, and know when to trust AI’s guidance versus your own instincts. Whether you’re a solopreneur, marketer, or small business owner, this episode gives you actionable steps to make AI the most valuable partner in your product journey.

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