Title:

Which GPT Is Right for You? Decoding AI Behavior for Small Business Success
AI Made Easy for Business | E43

1. SUMMARY

In this episode, Jim and Jeremy tackle the increasingly important question of AI personality—yes, your chatbot might have one—and what that means for small business owners. From Citi Foundation’s $25M initiative to WPP’s new AI-powered marketing platform, and a major study from Anthropic stress-testing different AI models, the hosts explore how these shifts impact SMBs. They discuss the real-world implications of using AI models with different "vibes"—whether it’s Claude’s calm, ethical tone or ChatGPT’s peppy efficiency. If you’re a small business navigating AI decisions, this episode is your guide to choosing the right model for your brand voice, governance, and customer trust.

2. THE AI JOKE

My AI asked what love is.
I said, “It’s when someone laughs at your bad jokes.”

3. TAKEAWAYS

• AI models now exhibit distinct personalities, and SMBs must choose tools that match their brand tone and customer expectations.
• Claude is described as more ethical and reserved, ChatGPT as efficient and expressive, while Gemini and Grok lean emotional or unpredictable.
• Citi Foundation’s $25M philanthropic initiative shows large institutions are waking up to AI’s societal impact—especially for underserved businesses.
• WPP’s launch of an AI marketing suite (“Open Pro”) signals a move away from traditional agency models, aiming directly at small businesses.
• The Anthropic study revealed significant discrepancies in how AI models interpret prompts—even when the questions are objectively neutral.
• Businesses must evaluate AI tools based not only on capability, but also on how the AI aligns with their operational needs and culture.
• Inconsistencies in AI responses present risks for branding, compliance, and customer experience—testing and governance are key.
• The episode introduces a DIY tool to help SMBs find their best AI “personality match” through a practical prompt-based test.

4. RESOURCES AND TOOLS

• Citi Foundation puts $25M toward global charitable efforts with AI focus
• WPP’s AI-powered marketing platform for SMBs (Marketing Dive)
• Anthropic’s AI personality research: Model differences revealed

5. CHAPTERS

00:00 - Welcome & Joke of the Day 01:00 - Citi’s $25M AI Philanthropy & Why It Matters 04:00 - WPP’s AI Suite: SMBs & Marketing Without Agencies 07:30 - Grammarly Rebrands as “Superhuman” 09:00 - Claude vs. ChatGPT vs. Gemini: The Personality Debate 12:00 - AI Biases, Emotional Tone & Trust Factors 14:00 - Business Analogy: Matching AI to Your Team's Culture 17:00 - Choosing the Right AI for the Right Job 19:00 - The AI Personality Match Tool: Try It Yourself 21:00 - Final Thoughts: Governance, Oversight & Adaptability