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Measuring Inclusion: How AI is Rewiring Representation in Marketing

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Manage episode 515405940 series 3684278
Content provided by AI: Machine-Made Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AI: Machine-Made Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure inclusivity. Asha shares how her team’s data-driven approach helps marketers uncover representation gaps across ads, products, and purpose—proving that inclusion isn’t just good ethics, it’s good business.

From quantifying screen-time disparities to showing how inclusive brands are growing nearly 3x faster than their peers, this conversation dives deep into the intersection of AI, culture, and commerce. Tune in to learn how brands can use AI responsibly to build trust, drive growth, and make sure everyone sees themselves in the story.

  continue reading

4 episodes

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Manage episode 515405940 series 3684278
Content provided by AI: Machine-Made Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AI: Machine-Made Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure inclusivity. Asha shares how her team’s data-driven approach helps marketers uncover representation gaps across ads, products, and purpose—proving that inclusion isn’t just good ethics, it’s good business.

From quantifying screen-time disparities to showing how inclusive brands are growing nearly 3x faster than their peers, this conversation dives deep into the intersection of AI, culture, and commerce. Tune in to learn how brands can use AI responsibly to build trust, drive growth, and make sure everyone sees themselves in the story.

  continue reading

4 episodes

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