In this episode, we delve into the realm of advertising and AI, starting with how brands like Whisker, Calm, and Angel Soft are adopting low-key advertising strategies to provide a breather from the usual ad clamor. We then transition to the tech scene with ElevenLabs, an AI voice startup, nearing a $6 billion valuation and setting the pace in the generative AI industry with its lifelike synthetic voices. The discussion shifts gears to legislation with California's SB 53, a bill pushing for AI safety through transparency, amidst a backdrop of industry pushback. In the realm of personal computing, the spotlight turns to the potential of AI to redefine our interaction with technology, hinting at a future dominated by AI assistants and smart wearables. We also touch on the shutdown of Dot, an AI companion app aimed at providing emotional support, amidst concerns over AI-induced "psychosis" and the broader challenges facing AI chatbots. Lastly, we cover OpenAI's strategic move

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

📚 Sources:

• https://www.marketingbrew.com/stories/2025/08/24/break-from-advertising-ads-whisker-calm-angel-soft
• https://techfundingnews.com/elevenlabs-6-billion-valuation-employee-secondary-sale
• https://techcrunch.com/2025/09/08/anthropic-endorses-californias-ai-safety-bill-sb-53/
• https://www.nytimes.com/2025/09/08/technology/personaltech/ai-iphones-android-smartphones.html
• https://techcrunch.com/2025/09/05/personalized-ai-companion-app-dot-is-shutting-down/
• https://techcrunch.com/2025/09/05/openai-reorganizes-research-team-behind-chatgpts-personality/