TikTok's News Rise, Tefi Pessoa's Podcast Launch, and OpenAI's E-commerce Revolution

AI in Marketing

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In this episode, we explore the rapid evolution of digital landscapes. TikTok has emerged as a significant news source, with one in five U.S. adults turning to the platform for updates, a dramatic rise since 2020. This trend is most pronounced among young adults, highlighting TikTok's growing influence beyond entertainment. Influencers like Tefi Pessoa are expanding their reach by transitioning to traditional media, exemplified by her new podcast collaboration with The Cut and Vox Media. Meanwhile, OpenAI is revolutionizing e-commerce with its "Instant Checkout" feature in ChatGPT, challenging industry giants by enabling seamless purchases on platforms like Etsy and Shopify. In parallel, OpenAI is also set to launch a new social app for AI-generated videos, aiming to redefine user interaction with short-form content amidst TikTok's uncertain future in the U.S. Lastly, OpenAI has enhanced ChatGPT's safety features, introducing measures to protect users, particularly teens, with new parental controls and early intervention systems. Join us as

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

📚 Sources:

https://www.pewresearch.org/short-reads/2025/09/25/1-in-5-americans-now-regularly-get-news-on-tiktok-up-sharply-from-2020/

https://www.marketingbrew.com/stories/2025/09/17/influencers-social-media-brands

https://techcrunch.com/2025/09/29/openai-takes-on-google-amazon-with-new-agentic-shopping-system/

https://www.wired.com/story/openai-launches-sora-2-tiktok-like-app/

https://theaiinsider.tech/2025/09/29/openai-expands-chatgpt-safety-measures-with-new-routing-system-and-parental-controls/

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