AI Fakes, Productivity Gains, and New Ventures: TikTok, OpenAI, and Unconventional, Inc.

AI in Marketing

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3d ago 7:32

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In this episode, we explore the impact of AI-generated content on social media, focusing on a viral TikTok video about food stamps that sparked outrage and debate. Despite policies for AI disclosure, platforms struggle to label and moderate such content, raising concerns about misinformation and disinformation campaigns.

We then shift to OpenAI's "State of Enterprise AI" report, highlighting productivity gains across various sectors, with AI enabling new types of work and enhancing capabilities within enterprises.

Next, we discuss Naveen Rao's new venture, Unconventional, Inc., which aims to develop a computer system as efficient as biological intelligence, with significant investment backing.

We also cover President Trump's executive order on AI, aiming for a national standard to foster innovation, amidst state-level regulatory efforts.

In tech partnerships, OpenAI and Instacart enhance ChatGPT's shopping features, integrating meal planning and grocery purchases directly within the chat.

Finally, Cinemark launches its "It's Show Time" campaign to promote the theater experience, targeting younger audiences and emphasizing unique amenities to draw moviegoers back post-COVID.

Join Stan Berteloot, a French journalist and AI expert, as he navigates these stories at the intersection of technology, culture, and storytelling.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

📚 Sources:

https://www.nytimes.com/2025/12/08/business/ai-slop-sora-social-media.html

https://www.pymnts.com/artificial-intelligence-2/2025/openai-found-75-of-workers-say-ai-has-improved-their-output/

https://techcrunch.com/2025/10/03/sources-naveen-raos-new-ai-hardware-startup-targets-5b-valuation-with-backing-from-a16z/

https://www.mediapost.com/publications/article/411202/googles-ai-imperative-a-new-era-for-advertisers.html

https://techcrunch.com/2025/12/08/you-can-buy-your-instacart-groceries-without-leaving-chatgpt/

https://www.marketingbrew.com/stories/2025/12/02/cinemark-industry-first-brand-campaign

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