The sources discuss "Timmie," a proposed voice assistant for Tim Hortons designed to create a more seamless and conversational customer experience. This voice model technology aims to move beyond traditional screen-based ordering, allowing customers to use voice commands through their phones, cars, or other devices to place orders, ask questions, and redeem rewards. The text emphasizes that voice interaction offers speed, simplicity, and a more personal connection to the brand, showcasing hypothetical scenarios where users like Emily, Dev, and Amina benefit from hands-free, multilingual ordering. Ultimately, the goal is to make interacting with Tim Hortons as natural as speaking, extending the brand experience beyond the physical store and fostering greater inclusivity and customer loyalty.

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