Rebecca Sykes is a Partner at The Brandtech Group, where she leads their emergent technology practice. Rebecca has been at the forefront of implementing generative AI across the creative process for major global brands including Unilever, Diageo (D-AGE-E-O), and L'Oréal. Her work spans from developing enterprise-level legal frameworks for AI governance to creating practical solutions for bias mitigation and brand safety.

Rebecca has spoken about AI implementation at various prestigious venues including MIT, Adweek, and the World Federation of Advertisers. She holds an executive education certificate in Strategy from Harvard Business School and has been certified in the Ethics of AI.

Connect with Rebecca Sykes on LinkedIn:

https://www.linkedin.com/in/rebeccalsykes/

Learn more about The Brandtech Group here: https://thebrandtechgroup.com/

AI For the C Suite™ podcast interviews industry expert guests to keep you informed and entertained in the world of AI for Business. If you’re a C Suite member looking to learn more about how AI will impact your business, you’ve found the right podcast. Generative AI is the most disruptive General Purpose Technology we have seen in the last 45 years. It holds tremendous promise when leveraged properly and tremendous peril for those who disregard its existence. AI for the C-Suite™ is a continuous learning and application experience that exists to unite, elevate, and equip CEOs, Presidents, Owners, and C-suite leaders to navigate the Exponential Age.

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