Should you use AI to generate your brand photos? In this episode, Samantha explains why AI-made images chip away at trust—and exactly how to use AI as a planning assistant instead (shot lists, mood boards, posing checklists) while showing up with your real life. Authentic photos connect; AI supports the process.

Key Takeaways:

• Authentic, original photos typically earn more trust and engagement than AI-generated images.

• Keep a “real moments” folder on your phone and repurpose across platforms.

• Let AI help with shot ideas, poses, outfits, props, and color planning—not with fabricating locations or faces.

• A simple DIY system (window light + self-timer + checklist) beats overproduced, inauthentic visuals.

Helpful Links:

• AI for Mompreneurs Membership (mini-course: take better phone photos): https://aiformompreneurs.net/

• 1:1 AI Assistant Setup (Done-For-You): https://samanthawelch.net/ (link to your 1:1 page)

overwhelmed mom, boundaries in business, AI for mompreneurs, decision fatigue, simplify business, authentic brand photos, phone photography tips