Are you throwing money at AI without seeing real returns? You're not alone. Businesses everywhere are struggling to turn their AI investments into actual revenue. But what if I told you that AI agents could become your most profitable team members?

The challenge isn't just implementing AI - it's making it pay for itself. Many business leaders are investing in AI agents without a clear path to ROI, leading to frustrated teams and disappointed stakeholders. The reality is, most companies are leaving money on the table because they don't understand how to properly monetize their AI implementations.

That's why I'm thrilled to welcome Eva Dong, Lead of AI Monetization at Google Cloud, back to the show. Eva brings over a decade of transformative leadership experience from McKinsey & Co and Visa, where she's helped countless businesses turn AI investments into profit centers. As a former entrepreneur who built a successful direct-to-consumer marketing startup, Eva knows firsthand what it takes to make AI work for your bottom line. Today, she's at the forefront of Google Cloud's AI monetization strategy, helping businesses of all sizes transform their AI agents from cost centers into revenue generators.

The AI Hat Podcast host Mike Allton asked Eva Dong about:

✨ Start Small, Scale Smart - Begin with focused AI agent implementations that solve specific revenue-generating problems.

✨ Value-Based Pricing - Structure AI agent pricing around measurable business outcomes rather than usage metrics.

✨ Human-AI Harmony - Success comes from finding the right balance between AI automation and human oversight in your revenue model.

Learn more about Eva Dong

• Connect with Eva Dong on LinkedIn
• Connect with Eva Dong on X

Resources & Brands mentioned in this episode

• Google
• Gemini
• NotebookLM
• Vertex AI
• Learn more about Custom GPTs, Gems, and Custom Instructions
• Christopher Penn on The State of AI around the world
• World Economic Forum: AI in Action
• Eva’s Smart AI Marketing newsletter
• AI Primer: A Comprehensive Guide
• Explore past episodes of the The AI Hat Podcast podcast

SHOW TRANSCRIPT & NOTES: https://theaihat.com/google-cloud-expert-reveals-making-ai-agents-work-for-your-bottom-line/

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Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.

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